Chapter 2: Strategic Planning with Social Media

I was excited to read what the authors discussed regarding strategic planning with social media. I believe planning, executing, managing, and evaluating are important element if we want to efficiently utilize social media in business. Before reading Chapter 2, I did some research on social media strategic planning. Many social media experts have developed various approaches to social media strategic plan. However, these plans are somewhat similar to what the authors proposed in our textbook. Comparing these plans, I prefer to use our text strategic plan because these steps are easy to read and understand. The authors include examples of each step, which helps me grasp the planning concept better.

I can’t wait to hear what you think about Chapter 2. Therefore, below are the prompt questions:

• Discuss the similarities and differences between the typical marketing planning and the social media marketing planning.
• Of 7 steps, identify which 2 steps would fit with your strength and which 2 steps would challenge your weakness. Elaborate your answer. Also, discuss plan to overcome the challenges and sharpen your strength.
• Visit your favorite company site; identify social media zone and vehicles they use. Discuss whether their selections are appropriate to their target audience. Elaborate your answer.
• Identify a social media campaign for a favorite brand. In what experiences does the campaign invite you tot take part? Does the campaign include share technologies to ensure your activities are shared with your network? Discuss your experience.
• Give example of company or brand that you consider the worse social media user. Why?