Social publishing zone is a very powerful zone that many of
us haven’t tapped into its full potential. In this chapter, the authors do a
good job of explaining how to utilize and ensure the quality of social
publishing zone. Planning the social publishing strategies is very crucial.
Therefore, for chapter 6 blog entry, please visit a website of your choice and
then….
- Go through the website to identify the components that were strategically optimized using SEO and SMO techniques. What could have been done to optimize the site further? Make sure to use print screen or Jing to snap shot an image of the website and upload image in your blog entry for your discussion.
- Identify the keywords you think would be good tags for the site. Why?
- Run a search query using the keywords. Does the site show up in the first page of rankings? In the top three? Why do you think the site was successful (or not)?
- While you’re on the search results page, take a look at the sponsored and organic results listing. How do they differ? Which would be most influential if you have been conducting a real search?
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