Chapter 9 focuses on social media research and emphasizes on
an importance of research and target audience. The chapter further explains
both qualitative and quantitative approaches to social media research. As a
researcher, I found that this chapter is refreshing. The authors provide useful
information and important terminologies related to marketing research. After
reading this chapter, I found myself planning on my next research. I also would
like to utilize providers of social media monitoring and analytics services. I
can’t wait discussing my research ideas with my fellow researchers. I am
excited with new opportunity in my research agenda.
While I found that this chapter is easy to understand, I
wonder how you feel about this chapter. I curious whether or not you have any
questions or need further explanation while reading this chapter. Please feel
free to share in your blog. Also please share the following information in your
blog entry:
- Discuss the strengths and weaknesses of the chapter.
- Discuss 5 terminologies that you never heard of before.
- Visit Social Mention website and run an analysis on a brand of interest to you. Do you agree with the analysis? Read the information provided from Social Mention on the sites from which it pulls data. Should you be concerned about coverage or sampling error in the analysis revealed? Why?
- Identify five videos on YouTube that include mentions of single brand. The video should include at least one corporate piece but the others may be user-generated. View the videos and read the accompanying comments; then conduct a content analysis of the material you find. What insights are you able to glean?
No comments:
Post a Comment