Chapter 10: Social Media Metrics

Wow, this is my blog entry regarding chapter, the last chapter of the textbook. Finally, I can see the light at the tunnel. While this chapter is easy to read, I found that it’s quite difficult to write about it since the content is much related to Chapter 9. Though it’s hard to write about it in a blog entry, I think the information of this chapter is very important for students to understand the importance of the use of social media in marketing and merchandising.

To be honest, I am not familiar with the “Engagement Food Chain” and “Social Media Campaign Timeline” concept. Thus, I am glad to learn something news. I agree with the authors wholeheartedly that in regard to metrics it is crucial that we know what we want to measure and plan it nicely, otherwise, garbage in garbage out. It isn’t hard to do research but it’s hard to do good research since it requires a lot of planning. 

For this chapter blog entry, you are required to:

• Summarize main ideas of the chapter.
• Discuss the strengths and weaknesses of the chapter.
• Discuss 5 terminologies that you never heard of before.
• Define what a metric is in your own words.
• Identify a student organization, sorority, or fraternity that uses social media to promote its activities and membership opportunities. Briefly review the social media zones in use by the organization and define three SMART objectives for the organization’s use of social media.
• Using the SMART objectives developing in the previous question, identify two metrics appropriate to measure the success of each objective.